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Monthly allocation to State of Iowa for the holidays

I wanted to take a minute and update you all on some strategic issues so you have updated (and correct) information. First, we greatly increased our monthly allocation to the State of Iowa in October, November and December, so you should have an easier time finding a bottle of The Good Stuff for the holidays. Speaking of Iowa, we are on pace to increase the amount of product sold in Iowa in 2011 by 210% over 2010 (22,000 cases vs. 7,100 cases). We are very happy that we have been able to increase this figure and are working hard to continue to do so in the future. We are still far from reaching demand in our home state but are certainly trending the right way.

A lot of people are surprised to hear this but Templeton Rye is still only sold in four markets: Iowa, Illinois, San Francisco and New York. Illinois continues to be a great market for us led by our most famous customer AZ-85′s old stomping grounds of Chicago. We entered New York City and San Francisco last December with the goal of initially establishing Templeton Rye at a select group of high-end bars and restaurants. We have been very successful in achieving this with our distribution partners and are now adding new accounts and focusing on building consumer awareness of Templeton Rye. (So if you live there and have a good idea for an event, please let us know).

I am sharing all of this because we recently had a strategy meeting and, despite a significant increase in product upcoming, we are not planning to enter any additional markets until 2014. We apologize to all of the states on our short list but we are committed to continuing to grow our supply to Iowa and maintaining adequate supply to support our partners in Chicago, San Francisco and New York. The bartender community in each of these markets has really embraced our product and we want to establish Templeton Rye as the rye whiskey of choice in these markets prior to moving on.

Thank you all for your continued support and all the best to you and yours.

Cheers,
Scott Bush, President, Templeton Rye

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