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Archive for the ‘News’ Category

Monthly allocation to State of Iowa for the holidays

Tuesday, December 6th, 2011

I wanted to take a minute and update you all on some strategic issues so you have updated (and correct) information. First, we greatly increased our monthly allocation to the State of Iowa in October, November and December, so you should have an easier time finding a bottle of The Good Stuff for the holidays. Speaking of Iowa, we are on pace to increase the amount of product sold in Iowa in 2011 by 210% over 2010 (22,000 cases vs. 7,100 cases). We are very happy that we have been able to increase this figure and are working hard to continue to do so in the future. We are still far from reaching demand in our home state but are certainly trending the right way.

A lot of people are surprised to hear this but Templeton Rye is still only sold in four markets: Iowa, Illinois, San Francisco and New York. Illinois continues to be a great market for us led by our most famous customer AZ-85′s old stomping grounds of Chicago. We entered New York City and San Francisco last December with the goal of initially establishing Templeton Rye at a select group of high-end bars and restaurants. We have been very successful in achieving this with our distribution partners and are now adding new accounts and focusing on building consumer awareness of Templeton Rye. (So if you live there and have a good idea for an event, please let us know).

I am sharing all of this because we recently had a strategy meeting and, despite a significant increase in product upcoming, we are not planning to enter any additional markets until 2014. We apologize to all of the states on our short list but we are committed to continuing to grow our supply to Iowa and maintaining adequate supply to support our partners in Chicago, San Francisco and New York. The bartender community in each of these markets has really embraced our product and we want to establish Templeton Rye as the rye whiskey of choice in these markets prior to moving on.

Thank you all for your continued support and all the best to you and yours.

Cheers,
Scott Bush, President, Templeton Rye

Boardwalk Empire Premiere Party at Star Theater in Science Center of Iowa

Tuesday, September 6th, 2011

Fans who have been awaiting the return of HBO’s Boardwalk Empire can celebrate the series return by attending a viewing party on September 25 (premiere night) hosted by Templeton Rye. Templeton Rye, from tiny Templeton, Iowa was a favorite of Capone, a major character in the series. “We have several videos and documentation linking Capone to Templeton Rye. It was said to be his drink of choice, ” says Scott Bush, co-founder Templeton Rye.

Not only was Templeton Capone’s drink of choice – it was also a leading favorite among other citizens during prohibition. According to a Chicago Tribune article dated January 16, 1933, the renowned Templeton was “second only in popularity to raw alcohol and near beer.”

The Boardwalk Empire viewing party will take place at the 50′ Star Theater at the Science Center of Iowa and all proceeds will benefit SCI. “We are very excited about the event. Templeton Rye is a great Iowa product and SCI looks forward to this partnership to help support all the exhibits and programs that Iowans experience every day at SCI,” said Susan Kloewer, Director of Development at the Science Center of Iowa.

The evening begins at 6 pm with cocktails and hors d’ouevres. At 7:30 pm, the theater will show some Templeton Rye videos as ‘Previews’. Then minutes before the season opener of Boardwalk Empire, Scott Bush along with Keith Kerkhoff, Master Distiller will welcome the crowd. “Everyone is so excited about the series this season. We have reason to believe Templeton Rye will be making a guest appearance in at least the first couple of episodes,” said Kerkhoff.

At the event, Templeton will be served in a cocktail called the Nucky, after Enoch “Nucky” Thompson, mayor of Atlantic City who is played in the show by actor Steve Buscemi. “We’re really elated that we could partner with The Star Theater at the Science Center of Iowa and help raise funds for this center that is so much a part of the community,” says Bush. Only 60 tickets are available for the event and will be sold for $25 each. To purchase tickets call Kelly Henry at the Science Center of Iowa at (515) 274-6868 x223.

RAGBRAI update

Monday, June 27th, 2011

Greetings from Templeton!

As most of you know, RAGBRAI will be coming past the Templeton Rye distillery on Monday, July 25. The entire Templeton Rye team is very excited to have the opportunity to showcase our product and our distillery during RAGBRAI. Yesterday, T.J. Juskiewicz, RAGBRAI Director, and several other riders stopped by the distillery on their pre-route inspection ride to check out everything at Templeton Rye. Click here to see what they experienced.

Mark your calendar for Rock & Rye in conjunction with the historic RAGBRAI event passing through Templeton on Monday, July 25th. Whether you are a spectator, support person, or rider, we would love to have you stop by the distillery. We will be conducting tours of the distillery and the town will be hosting a big party adjacent to the distillery with a beer garden, food, misters to cool you all down, and of course entertainment. Our team is anticipating a barrel of fun and the town of Templeton could grow a hundred fold that day. We will be taking a group picture at 1:00 pm in front of our large distillery sign for everyone wearing a Templeton Rye bike jersey.

Cheers,
Kevin Boersma, Distillery Manager, Templeton Rye

Smoking pieces and BBQ sauces are back!

Monday, June 27th, 2011

The exceedingly popular Templeton Rye smoking pieces and BBQ sauce are back. The smoking pieces are three pounds of our charred American white oak barrels that have stored Templeton Rye Whiskey for at least four years. The smoking pieces add great flavor to smoked fish or meat, or a sweet scent to your cozy winter fire. Both items are only available at Des Moines area farmers markets. Below are the upcoming dates for Valley Junction and Downtown Des Moines:

Thursday, June 30th – 4 pm – 8 pm – Valley Junction
Saturday, July 2nd – 7 am – 12 pm – Downtown Des Moines

Templeton Rye Garage Sales

Wednesday, June 8th, 2011

Come hang out with the Templeton Rye team and get special deals on select Templeton merchandise, including shirts, hats, barware, BBQ sauce, smoking pieces, barrel tops, used Templeton barrels, and furniture constructed from used Templeton barrels. We’ll also be holding drawings to give away Templeton Rye merchandise at each event.

What: Templeton Rye Garage Sales
When: 11 a.m. – 2 p.m. on June 18, July 9 and August 6
Where: 330 1st Street, West Des Moines, Iowa

Join us for the first Templeton Rye Garage Sale of the season on Saturday, June 18th.

Meet our new intern, Laura Underwood

Monday, May 16th, 2011

The Templeton Rye team is pleased to welcome our new summer intern, Laura Underwood. Laura hails from New Hampton in Northeast Iowa and is going to be a senior at Iowa State University this fall, majoring in Agricultural Studies.

Laura will be responsible for several marketing related projects as well as helping with Farmer’s Market and RAGBRAI. She has a very outgoing personality and has already brought some great new ideas to the team. Her recent Agronomy class also proved quite useful in our distillery landscaping efforts.

We are excited to have Laura as a part of the Templeton team and look forward to her contributions over the summer.

Templeton Rye 2011 farmers market dates

Wednesday, April 27th, 2011

It’s farmers market season again! Be sure to stop by and say hello to the Templeton Rye team at the Des Moines and West Des Moines farmers markets throughout the season. While you’re there, pick up some Templeton Rye BBQ sauce, made with Templeton Rye Whiskey, and some smoking pieces. We’ll also have a variety of Templeton t-shirts and other merchandise available.

We will be at the Downtown Des Moines Farmers’ Market and Valley Junction Farmers Market on the following dates:

Thursday, May 5th: 4 pm – 8 pm – Valley Junction

Thursday, May 12th: 4 pm – 8 pm – Valley Junction

Thursday, May 19th: 4 pm – 8 pm – Valley Junction

Thursday, May 26th: 4 pm – 8 pm – Valley Junction

Thursday, June 2nd: 4 pm – 8 pm – Valley Junction

Saturday, June 4th: 7 am – 12 pm – Downtown

Thursday, June 9th: 4 pm – 8 pm – Valley Junction

Saturday, June 11th: 7 am – 12 pm – Downtown

Thursday, June 16th: 4 pm – 8 pm – Valley Junction

Thursday, June 23rd: 4 pm – 8 pm – Valley Junction

Thursday, June 30th: 4 pm – 8 pm – Valley Junction

Saturday, July 2nd: 7 am – 12 pm – Downtown

Thursday, July 7th: 4 pm – 8 pm – Valley Junction

Thursday, July 14th: 4 pm – 8 pm – Valley Junction

Saturday, July 16th: 7 am – 12 pm – Downtown

Thursday, July 21st: 4 pm – 8 pm – Valley Junction

Thursday, July 28th: 4 pm – 8 pm – Valley Junction

Saturday, July 30th: 7 am – 12 pm – Downtown

Thursday, August 4th: 4 pm – 8 pm – Valley Junction

Thursday, August 11th: 4 pm – 8 pm – Valley Junction

Saturday, August 13th: 7 am – 12 pm – Downtown

Thursday, August 18th: 4 pm – 8 pm – Valley Junction

Saturday, August 20th: 7 am – 12 pm – Downtown

Thursday, August 25th: 4 pm – 8 pm – Valley Junction

Saturday, September 3rd: 7 am – 12 pm – Downtown

Saturday, September 10th: 7 am – 12 pm – Downtown

Saturday, September 17th: 7 am – 12 pm – Downtown

Thursday, September 22nd: 4 pm – 8 pm – Valley Junction

Saturday, October 15th: 7 am – 12 pm – Downtown

Saturday, October 29th: 7 am – 12 pm – Downtown

Templeton team visits 3 Floyds

Thursday, April 21st, 2011

During Chicago Whiskey Week, the Templeton team shot down to Munster, Indiana, to visit our friends at 3 Floyds Brewery and deliver them some freshly dumped Templeton Rye barrels for one of their barrel aged beers.

If you are not familiar with 3 Floyds, the are one of our favorite craft breweries in the country and have a amazing following. On the last Saturday in April they host “Dark Lord Day” where thousands of fans come hang out and try some of their specialty beers.

We toured the facility with Barnaby and Lincoln, tried some great beers including the Gumballhead and Dreadnaught and had a great lunch at the brew pub. We also talked through some details on a new project that we are really excited about. More details to come.

An update on Templeton Rye Batch 4 allocation and supply

Thursday, December 30th, 2010


Above: A YouTube message from Scott Bush and Keith Kerkhoff, addressing Batch 4 availability and some common misconceptions.

Greetings from Templeton. We wanted to share our 2011 allocation update with you as well as various other facts in light of some rumors flying around Iowa. We have always tried to openly communicate with our partners and customers and want to make sure you have good information.

As many of you know, our product is aged in new charred oak barrels for more than four years, so we are only able to sell today what we had distilled in 2006/2007. We refused to rush our product or sacrifice quality, which has led to a long game of hurry-up-and-wait. We started to expand production at the end of 2006 and that product began to come online in December 2010. However, demand for Templeton Rye has expanded right with this increased supply. We sent 5,000 cases to the State of Iowa in December and were as shocked as anyone that they were all sold in a week. We honestly thought that 5,000 cases would go a long ways toward filling the Iowa pipeline. Unfortunately, that was not the case.

2011 Supply and Allocation

Below is our December 2010 – December 2011 preliminary allocation. We will be sending these cases to each market (Iowa, Chicago, New York City and San Francisco) at the beginning of each month. As you can see, we sent nearly 80% of our December allotment to Iowa and will continue to do our best to supply our home state while balancing the future growth for our company. In fact, the Iowa allocation below is 33% higher than the allocation we shared with the state back in June. Most people in the industry think we are crazy to allocate this much product to Iowa, but it is important to us as Iowa people and as an Iowa company. Please support us on this fact if you hear folks saying we are “sending all our product out of state.”

Iowa Allocation and Procedure

Iowa is what is known in the industry as a “Control State,” meaning the State of Iowa acts as the distributor for spirits state-wide. We sell every bottle of Templeton Rye in Iowa to the Iowa Alcoholic Beverages Division (also known as the ABD). The ABD applies a “mark-up” or tax, and sells the product to licensees (spirits retailers). Please note that despite serious pressure, we have not changed our price to the ABD. The ABD applies a set mark-up and retailers have the liberty to set the final price charged to consumers.

The ABD allocates the cases we send them every month to “uniformly distribute” them amongst licensees. They decide how many cases each licensee can order every month and they begin to fill orders on a certain day. Iowa licensees order on either Monday, Tuesday, Wednesday or Thursday with delivery the following day. Depending on what day of the week a licensee orders, and the amount of product sent in that month, they may or may not get any product that particular month.

Each party mentioned above is in a tough spot because of the supply/demand situation. We realize that and truly appreciate their efforts. What we want to make clear is that once we sell product to the ABD we do not control where it ends up or the price on the shelf. We have a lot more influence on those items in other states, and quite frankly, if Iowa were not our home state we would probably allocate much less product here.

Selling at the Distillery

We have legally been able to sell product at the distillery since July 2010. We chose not to sell at the distillery because we did not think it was the right thing to do with our retail partners in such short supply. We thought the Dec 2010 allocation would go a long way towards filling the Iowa pipeline and we had planned to start selling at the distillery on January 1st. Because the December ’10 allocation went so quickly, we have put those plans on hold. We honestly do not know if (or when) we will start to sell Templeton Rye at the distillery. Please watch our newsletter for any updates on this subject.

Where to Find a Bottle?

Once we sell a bottle to the ABD we do not have any information as to where it will end up, so we can’t really help find a retailer that has product in stock. Retailers can only sell what they get allocated from the state, which is limited by the amount of product we send to the ABD – so we ask that you please do not get frustrated with retailers. They are doing the best they can in a tough situation and would obviously be happy to sell you a bottle if they could.

One option is to search various stores the first week or two of each month and hopefully find a bottle in stock. We have also noticed a lot of our fans helping others find bottles on our Facebook page and through the Twitter hashtag #TRspottings, so be sure to watch those channels as well.

Future Supply

From January 2010 through November 2010 we sold 3,100 cases in Iowa. From Dec 2010 through December 2011 we are set to sell 20,000 cases in Iowa. Our aging stock for 2012, 2013 and 2014 is obviously already in the barrels and each year is a significant increase over the previous year.

Retail Price

As mentioned earlier, once we sell product to the ABD we do not control where it ends up or the price on the shelf.

We sincerely understand that the current Templeton Rye supply/demand situation is causing some headaches for folks trying to buy and sell our product. We apologize for this and can only say that we share your frustration and wish we could grow the company overnight – but that is simply not the case. We appreciate the work that our loyal retail partners have done in the past and continue to do on a daily basis. We also appreciate the support and enthusiasm of Templeton Rye fans in Iowa and around the world.

Happy New Year and all the best to you and yours!

Cheers,
Scott & Keith

Bottling Templeton Rye Batch 4

Wednesday, November 24th, 2010

tr_bjhoffman4
Pictured above: Our crew of bottling volunteers.

Greetings from Templeton. It is a very exciting time here at the distillery as we have finally reached a date we have been looking forward to for a long time. We called it “Whiskey Birthday” in our calendar and it was the date that our Batch 4 turned four years old. Batch 4 is our first product from when we started to scale up production four long years ago. Our volume is still a pittance in the grand whiskey world but it is a nice step forward for us that we will continue to build on for the next several years.

In our last newsletter we asked if anyone was interested in helping us bottle Batch 4, and to our amazement we had over 150 people sign-up to work in conjunction with our existing team. Our first bottling was yesterday, and our volunteers did a great job. In fact, we shattered our previous record. We worked hard and had a fun day. Thank you all for your interest and help! We still have some slots available for next week, Nov 29-Dec 3. If you are interested in helping out please send us an email at info@templetonrye.com.

We are looking forward to having product delivered to the State of Iowa and available for order on Monday, December 6th and at stores later that week. We will also be resupplying Illinois and entering San Francisco and New York on a very limited basis.

Have a happy and safe Thanksgiving!

Cheers,
Scott Bush, President, Templeton Rye


Above: Click to play a YouTube video of the bottling process.


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